Saturday, February 9, 2013

Selfless Promotion

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There are any number of things I can see being promoted by people waving, flipping and tossing around signs by the side of the road.  Condos come to mind although I’m not sure how many people window shop for a new home that way.  Oil changes I’ve seen as well, usually with a ten dollar discount offer tagged on because you know it makes good business sense to sell a service below cost, AND pay your labor instead of just taking the labor hit.

There is one thing I never thought I would see promoted by these guys tossing the signs around on the sidewalk – the grand opening of an urgent care facility.  Those just scream walk in traffic.  What was the rational?  “Hurry, get out on the sidewalk and advertise our grand opening.  You never know when someone will be driving around with a sucking chest wound looking for just the right care provider.  And be sure to let them know about our two-for-one special!”

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